lime crime

ART DIRECTION

Dustin Summers

Scott Laserow

PHOTOGRAPHY

Austen Hart

ABOUT

This project is a rebrand concept for Lime Crime cosmetics. The packaging is based off of moire patterns that reveal illusions when removing the slipcases and these patterns are carried out throughout the rest of the identity. The goal for this redesign was to create a bold identity that has as much of an impact as the vibrant and unique colors of the makeup products themselves. In addition to packaging, a brand book was created to showcase the next branding as well as a redesigned website to purchase the products from.